Google is starting to show AI-supported ads in search results to enrich the search experience and gain an advantage over its competitor, Microsoft. Now, when you search for something on Google, AI will present you with both search results and relevant ads. Here are the details…
Google Begins Showing AI-Supported Ads in Search Results
Google will now display ads in search results. For example, if you search for “hiking backpacks for kids,” you might see ads for backpacks you might need or suggestions like “choose the best backpack for kids!”
According to Google, this new feature offers a more straightforward and effective search experience for users while providing great opportunities for advertisers. Google’s next-generation AI-supported search engine will respond conversationally to users’ queries and show relevant websites. This could fundamentally change how advertisers reach consumers.
Google also introduced a new chatbot to help brands in the ad creation process. Advertisers can enter their websites to receive title suggestions, keywords, and visuals. This tool can automatically create ads based on user queries. For example, for a user searching for “dry and sensitive skin products,” an ad titled “soothe your dry and sensitive skin” can be created.
Microsoft has also adopted a similar approach, adding AI-supported ads to its Bing search engine. This race between the two tech giants seems poised to fundamentally change how search engines evolve and how advertisers reach consumers.
Google’s new AI-supported search results and ad display could be beneficial for both users and advertisers. Let’s see how these new features will impact user experience and change the advertising world. What do you think? You can share your thoughts in the comments section below.
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